My name is David Carter and I’ve had a web site published here since January 2000.

 

Originally, it served as a resource for domain name investors, which is something I have been involved in since around that time.

Domain name investing is a largely misunderstood concept by investment standards. It was back in 2000 and remains so twenty six years later.

Back in 2000, I ran a blog aimed at others in the same sector – people who have a strong interest in domain names, who believe that they are largely undervalued assets.

Now, in 2000, I am refocusing the site towards the general business community, because even today, many businesses underestimate the power of a great domain name.

Instead, they leave things to external marketing experts who themselves, would have difficulty in selling the concept of a domain name.

Therefore, I am going to be posting articles about how domain names are being used in the real world by real businesses.

Nothing on this site is designed to be a “how to strike it rich in domains” or anything like that.

Others are doing that job well enough.

There’s nothing for sale on this site. It’s just a 25 year veteran of domaining (as it’s known in a very small community of people), passing on some hopefully useful ideas for others to use in their business.

To get in touch, email me a dave “at” cartersons.com, especially if we’ve spoken or met previously.

 

 

 

 

BuildingSurveys.com is the domain on which I operated a specialist Building Surveying practice.

The name was first regsitered in 1999 and was acquired for a five-figure sum in 2012, after being advertised for sale since 2008.

It’s planned for redevlopment, though for the right figure, I would consider selling it. Could it be the name for you?

Liquasil is a brand name. Liquasil.com is therefore what would be termed as a “brandable” rather than a generic name.

Prior to me registering the name of the company and the domain name, it probably didn’t exist.

When you’re building a brand, it’s vitally important that you own the corresponding domain name, ideally in the .com space.

This is another generic domain name that is intended to provide a service that is described by the name, which I acquired in 2020.

There’s no ambiguity in this name. When a visitor types this into their browser, they know exactly what they’ll find.

I’m redeveloping this in 2026 and plan something for it that doesn’t currently exist anywhere online.