Online Marketing
If you conduct a search on a search engine for the terms “marketing”, “internet marketing” or “online marketing”, you are likely to find yourself, sooner rather than later, reading a sales page from a self-styled marketing guru.
You’ll know when you land on one of these pages, because it will be incredibly long and will be using very persuasive language designed to part you from your money in double-quick time.
The Internet marketing guys want you to buy their products. There’s always more than one offering by the way, as you’ll find out when you sign up to buy the latest all-sing, all-dancing blueprint or scheme designed to bring you overnight Internet riches for an incredibly low, today-only price of $97.
I’ve bought tons of these products. I’ve returned the majority too, because they are just that bad.
It seems to me that many of these guys have simply ripped off each others work for the past ten years. Nothing much has changed online really, it’s just that the selling methods have become even more high pressured.
Now it’s up to you whether or not you buy online marketing courses, blueprints, boot camps and whatever else is on sale today, but let me warn you now, you will spend far more than you ever imagined by following that route.
The extra sales start as soon as you’ve paid for the first product.
You’ll be offered a once-only opportunity to get the essential extras to the course or book you just purchased at an incredibly discounted price.
Then you’ll be offered access to a unique and secret insider’s circle for a monthly fee. It’s a one-time offer. Who can resist getting into the inner circle?
A few days after you’ve purchased (sometimes the next day), your new best friend on the Internet, Mr Marketing Guru, will send you an invitation to view some more of his products.
A few days later again and your new best friend will be sharing with you, some of the secrets to his success – a brand new product that his friend has just released! And you can get it for free, or discounted by 75%.
Aren’t you the lucky one?
Sign up for that offer and you’ll rarely be putting your wallet down, because the whole cycle starts all over again.
My Own Approach
First off, let me assure you that I am not a guru. I do things differently to all of the online marketing experts.
I have no product to sell.
There is no inner circle.
I successfully market real business to business online and think that I’m pretty good at it.
The gurus will tell you how to make millions of dollars by following their formula.
I just tell you what I’ve done to generate real sales leads from the Internet, by building web sites that appeal to business consumers, not taking money from people desperate to change their lives.
Anyone can con people from desperate people looking to get rich quick. That’s been going on for years, ever since the first newspapers were printed in the 1600’s.
There aren’t many who can attract the attention of large corporate buyers, bring them to a web site and pre-sell them so strongly that by the time they make the enquiry, they are already going to buy whatever it is you have to sell at whatever price you name.
I am one of the few who have consistently done this and my blog attempts to show you how.
Please understand, I don’t want to be a teacher and I certainly don’t want your money.
If you find what I write is useful to you, then that’s reward enough. Just add a comment to the posts you find interesting.
This is Internet Market for the commercial world, not the wannabe’s.
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