Since loading my commercial property portal onto my server this week, I’ve been concentrating on ironing out the inevitable bugs and putting some finishing touches to the site.

One of the things that I’ve probably overlooked in the past, is the user experience and engaging them in the site.

This time, things are different.

My weekend has been spent putting together instruction videos for my advertisers and incorporating them into auto-responder emails that will be going out once everything is up and running properly.

Here’s an example – I can’t claim that it’s perfect, but it’s still better than any other of the competitor sites at the moment.

The site offers free advertising, so I wanted to create something that wasn’t available on similar sites that charge for advertising, so that users feel that they are being supported.

Each element of the site will have its own instruction video eventually, plus I intend to add more that are to do with promoting advertisers’ own sites, providing them with information that they won’t find elsewhere.

My hope is that it will create a loyalty to the site and add considerable value to their own businesses, which in turn, I hope, will bring more clients to me wanting complex (or simple) web sites building.

I’ve done the same thing with my corporate site (Hollywood Internet Ltd) and have begun loading video tutorials to a private client area, which will give people a better understanding of WordPress, search engines and other relevant subjects – the things I don’t have time to teach them one on one.