www.david-carter.com/log DavidCarter: Cold Calling, But Not As We Know It

Friday, 8 August 2008

Cold Calling, But Not As We Know It

Back in the old days, long before the Internet was invented and I was a young and enthusiastic direct salesman (not person, it was long before political correctness as well) selling high value home improvements, I always wondered what it would be like to have customers coming to me, instead of me going to them.

It was the same during my 15+ years spent in the recruitment business too. I used to watch my team come in each morning and start hitting the telephones as they began their day of unwelcome cold-calling.

My question has always been, "How can I turn the situation around so that the whole sales process becomes passive"?

In the past four or five years I think I've perfected it.

I could now take just about any business, whether it sells high value home improvements or high priced services and switch on a new income stream for myself, without me having to have any kind of involvement other than being the introducer and the closer.

You see, unlike the gurus, I still like selling and closing deals. That's because I did spend 2 years totally working from home. During that time, I virtually lost my communication skills and became a slave to my PC.

Now each day, I spend less time online. My phone rings and people call. They usually start the conversation like this; "I've just been on your web site..."

Well, I have 200 of them and they all do something different.

In the end, it's usually a call from one of the sites where I am offering services, so I am often able to turn it into cash. Other times, I just try and help somebody with a particular question - it's still selling really.

The point is that an Internet business or work from home scheme doesn't have to be 100% automated and it doesn't have to be all about affiliate programs, eBay, eBooks, Adsense or MLM.

It can still be about real work, real people, real services and products.

If you know how, you can turn a $5 domain name into a very lucrative income stream.

You can turn a few domain names into multiple income streams.

Some earn nothing for a year. Some bring in calls by the bucket load.

Personally, I build them and forget them until the phone rings.

My phone rings every day. Sometimes, those calls are worth several thousand Pounds. Sometimes they are worth nothing other than the fact that I was able to help somebody, which, when there is already money bank, is reward in itself.

My business model is just like an affiliate program, except that the people I work with have no idea how to build a web site - they just run their businesses. I simply bring in more sales.

How hard is that?

4 Comments:

At 08 August 2008 14:33 , Blogger s said...

You've inspired me again and as usual this morning.

When I was 14 my first part-time job was delivering false teeth and crowns from a dental lab to dentists.

People go to dentists but never consider they have a choice in labs to make the teeth. I'd trudge through the biggest snow-storms because the role I played as delivery guy supported or impeded what the sales force was doing banging away at the phones, cold calling dentists and looking for a reason why they should switch. A lady on the chair numbed up waiting for her teeth, with no delivery, is one of those reasons- like the postman- rain or snow- you gotta show up.

As a foot soldier, I obviously heard a lot of complaints from Nurses and gathered a lot of intel that the Lab's sales people could use for leads.

I then went to on to sell intercom systems, wholesale antiques, postage meters, software and manage sales teams for others who sold them before going into marketing to provide the leads, tools and support the sales people needed, based on my own "field-real" struggles as a sales rep.

I think you too have lived this background and you learn that sales is all about people. Like a reporter, you have your sources, and often sales is a conversation, getting someone on the phone who gives up clues that help you craft your pitch.

Every interaction, every touchpoint is a chance to sell something else or get a referral.

I am glad you are bringing back the human touch to the online process for the internet's role should not be to replace traditional sales but to drive costs and complexities out. As well as narrow the time and distance to close.

I too am lucky that I still have a business unit where I interact with people and now through the blog and GrandNames.com, I get calls on a daily basis too.

Many domainers tell me how alone they feel working from home.

I suggest getting a forum up or live assist so you can start relationships with the traffic you have- that can be very eye-opening and change your whole approach to the business. (ie. if you are featuring Pork, you'll only know why there are no sales when you talk to customers to discover you opened your store in a Kosher neighborhood).

Good luck and good selling.

 
At 10 August 2008 16:58 , Anonymous Anonymous said...

Hello David,

Great post! I was wondering if you could elaborate on how you set up and structure these type of deals. I've never been in sales so I'm not familiar with best practices (or even with worst practices :-). What would be a common arrangement with a service provder? Thanks!

 
At 10 August 2008 17:50 , Blogger David Carter said...

I'd love to give you a complete step-by-step guide of exactly how I structure my deals, but I'm saving it for the eBook, the insider's web site and of course, the by-invitation-only, one-on-one coaching sessions I'll be running on board a yacht in the Caribbean, followed by the webinar series.

 
At 03 September 2008 22:25 , Blogger Comfortcook said...

Hi David!
I have been in sales (Direct and telesales, B2B) for yrs, and recently was hired by a guy opening a new Dental lab to help him with his Sales/Mktg. I am not sure where to start since this a new field for me. Do I approach it by cold calling, or do I spend time online getting some marketing tools? He wants me to help get his name out there more than actually close the sale at this point. I don't know where to start...I'd appreciate ANY advice!
Thanks....Lisa Schmidt
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