Press Release Rejected On Basis That It's Rubbish

I tried an online service this week.

The promise was good - the company concerned would write and distribute a professional press release for about £200.

Apparently they use professional journalists to write the release, because of course, they know what editors are looking for.

By implication, that means that the customer gets a snappy, easy to read release that will hit the desk of hundreds (perhaps thousands) of editors in industry specific publications. A release that is so good, that editors will find it irresistible.

If only.

I got the draft release back yesterday and was so disappointed, I told them I'd write it myself and leave the distribution to them.

Honestly, I really should have known better than to trust someone else to write something that I consider important to the business.

I'm not the only one though. One of my sites, www.cover-letter.co.uk attracts quite a bit of traffic. Surprising amounts really.

One day I received an enquiry from somebody wanting a cover letter for a new job. That person was an English teacher applying for a position with a private school.

You'd think with her English degree and several years experience that she'd have been able to handle that. I don't have a degree. Nothing even close. They weren't necessary to a 16 year old in 1976 - not when there jobs to be had and women to chase!

Anyway, at least what I delivered worked. She got the interview.

With the PR company, I wrote my own release and will just leave the distribution to them.

I could have used PRWeb for less money, but I needed a distribution source in the UK. I hope I picked the right one. Can't help but worry somehow. First impressions and all that...