Information Products

Long, long ago, in the days when it wasn't trendy to create information products and promote them with a long copy sales page, I wrote a little eBook about getting top positions on search engines.

It wasn't the biggest eBook in the world, but it delivered what it promised - top positions on Google and Yahoo.

This was back in the days when Google wasn't the top search engine. Just about everything I originally promoted in that eBook still works today. I know, because I still create my sites in the same way and I can still promote a page to the front page (if not number 1) in Google.

This week, I obtained a copy of an eBook that looked very promising indeed. It was spot-on relevant for what I have been doing and though I am experienced in the subject myself, I am of the opinion that I should always try to learn more if I can.

Usually, learning one new trick will pay for an information product, if you put the information into action of course.

I printed out the new eBook with enthusiasm and sat down eagerly to soak up some new tricks to build and promote my sites.

After finishing reading, I was distinctly underwhelmed. I already knew this stuff! I mean everything. There was nothing new for me at all.

Was I disappointed? No, not at all.

This was an information product that I could easily have produced myself, including the instruction videos.

But I didn't, did I?

However, it did deliver in a different way.

I'm trying to teach my 18 year old student son a few things about earning a passive income online. He's keen to learn too, as he starts his university course this year and will soon understand about the importance of passive income.

I'll pass the eBook onto him and that way, all I have to do is fill in the blanks.

The other thing it delivered for me, is something that I've felt has been a missing link in my arsenal of tools for a while. I think it's probably self belief.

Now regular readers already know I have tons of self belief, but I always temper that by understating some of the stuff I know.

I've done this to the point that I have probably let some doubt creep in along the way.

Now I am supercharged again and know that I must start creating information products. Proper ones with video and screen shots etc. I already have all of the tools.

Except my information products won't be about web sites and internet marketing. They will be about the other areas of my business, because nobody else is doing that in my market at the moment.

By the way, if you are tempted to go out and buy the latest Internet Marketing courses, books, videos, etc - don't. Ask me. If I know the answer, I'll post it on this site for free - with a video where possible.

The only conditions are that I want a link back to this site, the question must be posted on the blog and it must not be anonymous.