www.david-carter.com/log David Carter - UK Based Internet Marketing Expert: Acres of Diamonds

Monday, 21 April 2008

Acres of Diamonds

If you've never read Russell Conwell's speech, "Acres of Diamonds", I strongly recommend it. You can read the full text here: http://www.americanrhetoric.com/speeches/rconwellacresofdiamonds.htm

The reason I point this out is because so many people looking to make money online are looking to capture a global audience and sell stuff internationally.

True, the Internet is a global tool that allows you to do business just about anywhere.

However, if you are selling services (or somebody else's services), I believe that you can do this more effectively by actively targeting local web users of those services.

People like local. The trust local. They are comfortable when dealing locally, even online, simply because if they have to, they can meet the people they are dealing with.

In an age where anonymity rules, the local approach is a sure winner.

Try it.

1 Comments:

At 24 April 2008 08:43 , Anonymous Michael Castello said...

Well said. In the current world of individual obscurity a parallel universe like the internet allows for personal contact and recognition. Global meets local.

 

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