Thank You The Government

I love government legislation. It creates money making opportunities. Lots of them.

Last year I saw an opportunity to get a slice of a brand new market that, just like the asbestos legislation of 2002, could develop into a business that could be promoted online at virtually no cost.

Being a domainer, I purchased a few relevant names. Some of the better ones were already gone and the sellers weren't selling - certainly not a price I considered reasonable.

I then set out to write some unique content and started pushing that content out onto my various sites.

Sure enough, the target audience was, just as I suspected, already out there looking for their solutions to the latest piece of government meddling that would dramatically affect their market.

So rushed is the legislation that not one person in the entire country has yet qualified to carry out the implementation. Seriously, not one.

In fact, the training courses that are necessary to become qualified were only announced three weeks ago - and you really had to be looking for them in order to find them.

Already, my business partner and I have clients lined up for when our training is complete. Many have come from the Internet, as we sowed the seed just at the right time, when interest in the subject was high.

The approach I took in building the sites was to educate the clients on what they need to do in order to comply with the new legislation.

There was no sales page. There was no hype. Just solid, very useful and informative content designed to create trust and credibility with new and existing clients.

The new clients came searching for information. I don't know why they didn't do what I did and simply get it from the government!

After they'd read what I'd written, they made a phone call or filled in a contact form.

All along, we've kept them informed of progress by using an autoresponder. When there's news, we just send a broadcast email. It couldn't be any easier and of course, each email isa reminder that their problem can be solved. Somebody cares.

Internet marketing can be easy. It can also be lucrative - but the key is recognising the opportunities and taking action.

I'm not telling what the legislation is and I'm not pointing anyone to the sites. New industries soon have plenty of competition and I'm really not into giving away my income streams that easily.

All I will say, is that government legislation offers some wildly profitable opportunities, so keep your eyes on your own government's web sites for up and coming opportunities. You won't believe what you can uncover, it's like panning for gold - except you're more likely to strike it rich.