Who'll Buy My Beautiful Duck Eggs?
Imagine for a moment that you're sat at home relaxing one evening and suddenly you get an urge.
It's an irresistible urge and suddenly, without warning you fancy some..... DUCK EGGS!
Maybe you're pregnant. Maybe you just need a bigger egg... who knows?
Where do you go?
If you're a domainer, or one of the new breed of Internet surfers* then the answer is obvious. You follow this banner:
Am I serious?
Yes! Type-in domains are natural destinations for younger Internet surfers, unlike old dinosaurs like me who still rely on search engines. (And i KNOW the value of domains!!)
* I was watching one of my three sons look for stuff online the other day. I asked him to find some information for me.
Instead of going to Google.com as I expected him to do, he simply typed what I was looking for, plus .com (not .co.uk as I expected) into the browser bar and clicked on the first link he saw on what turned out to be a pay per click landing page.
It was intresting to see at first hand, as my son is 17 years old and I didn't think he was that Internet savvy, even though he knows I'm a complete nerd when it comes to the net.
So when I saw that my friend had launched a web site selling duck eggs on a domain called duckeggs.com, I couldn't resist using it as the subject of a blog.
It's a domain that does what it says on the tin.
In preparation for this blog entry, I decided to see whether the .co.uk version was still available for registration. So, I typed in the UK name and found Horton Duck Farm in the UK.
Brilliant. They almost got my "Domainer of the Day" award.
Why almost?
Because unlike my friend Sai Pola, they didn't manage to get the hyphenated name as well as the non-hyphenated. The hyphenated duck-eggs.co.uk was registered two years later than duckeggs.co.uk - a missed opportunity in my humble opinion.
So Sai, today, you are my "Domainer of the Day".
It doesn't matter how stupid the idea looks to some, because on the net, eggs are eggs! Well done on doing something I absolutely endorse - you managed to build a business around a domain name - who can possibly knock you for that?
Also, your banner is as much asbout selling the concept of good, generic domain names as it is about selling duck eggs.
posted by David Carter @ 20:43
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3 Comments:
sometimes it's better to go to your local farmers market for duck eggs then getting them online... but great potential shame the co.uk are not allowing internet orders.... but they may hatch a plan to in the future...
Who knows? The point of the post was really to highlight the relevance of a good generic domain name.
I don't know that I would every order duck eggs online, but the point is valid. If it were a non-perishable product, like cooking pots for example, what better name to have for your store than CookingPots.com? You'll get type-in traffic, the search engines will give your site greater weight (they actually do factor the relevancy of the domain) and people will remember your domain for future visits.
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