Chasing Domains

I have a lovely .com domain that I am about to develop. The idea has been with me for almost a year now and is fairly well developed.

The site will be a paid advertising site and I am really excited by the prosects for it.

But, as I am based in the UK, I really wanted the .co.uk extension of the same name, especially as the UK has a very big market for this niche.

I knew that the domain wasn't being used and was amazed when I saw that it was due to drop after it wasn't renewed this year, so I had my domain software keep track of it and of course, I booked the name via a couple of drop catching services.

Sadly, the drop catchers I chose missed it entirely and someone else snapped up the name.

The good news is that they immediately offered it for sale.

So this week I became the proud new owner of a great .co.uk name that I really wanted (and needed), for the sum of £400 including VAT.

£400 is nothing if you're going to build a business around a name.

Some people seem to think that they can acquire names for next to nothing and, to a certain extent, with a non-educated seller, you probably can.

Personally, I don't like selling names from my portfolio, but occasionally, I do. It's rarely for less than £1000 a time, as I view each of my names on their protential for earning revenue as a business, NOT as a pay per click revenue generator.

If you are selling your names based on PPC revenue or traffic volume, you are selling yourself short.

If you are buying, try and find someone who doesn't know the value - there are some great bargains out there.