Google Gets Tough On Adsense

According to the excellent Jensense website, Google is getting tough with some of its Adsense publishers and disabling their accounts, if they feel that the web sites they have Adsense ads displaying are little more than content scrapers.

The good news is that we'll hopefully see the end of awful landing pages stuffed with keywords, made from cheap and nasty content "writing" software or from offshore writers with no grasp of grammar.

Could this see the end of dozens of would-be gurus promoting their latest "Adsense Riches" ebooks and software on Clickbank? I just did a quick search and found 69 products with the word "Adsense" in the title. I'd hold off on buying one of those for the moment!

Does it mean that thousands of little (and not so little) web sites designed to derive an income from Adsense will suddenly disappear?

Would that be a bad thing?

I suspect a lot of people will be worried by this change in Google's policy, but in many ways it makes a lot of sense.

As someone who buys the occasional keyword from Google on their Adwords system, I always exclude their publisher network, as I don't want to be advertising and spending my money on poor quality web sites.

I know that other Adwords buyers do the same thing.

Google wants and needs to keep its advertisers happy. Now that its proved that pay per click advertising works and has had tens of thousands of people help them promote the fact, they can now safely pull the plug and bring it all in-house again!

I hold my hand up and declare that I do have a number of sites in my portfolio that were built specifically to generate Adsense income. I suspect they'll be under the spotlight some day soon.

It doesn't matter too much to me, as I don't consider Google to be one of my main income streams.

I imagine Yahoo will see a massive shift of publishers to their network. The only question is, will they want them?

Why would Yahoo want Google's cast-offs? Even if the publishers do manage to swap out all of their Adsense ads for Yahoo ads, it surely won't be long before Yahoo has a clear out of it's undesirable accounts.

There's a seachange coming. The easy money could be a thing of the past - at least for those who don't have real content sites.

No more buying a piece of software to automatically generate hundreds of pages of crappy, meaningless content and stuffing them with strategically placed advertisements.

Hooray I say!

Do we need these useless sites? I doubt it.

Just yesterday, I saw some software being promoted that can create 200 pages of total crap in 14 seconds. The developer claims to have made hundreds of thousands of dollars from Adsense last year using this software.

I wonder what he'll make next year?

The Internet presents us with the best promotional tool that business has ever seen.

There is a fortune to be made. All you need to do is choose the right online method.

There's more to online life than Google.